Adverts for brand new Swansea shops from 1953

In my professional working capacity I work in the Archives sector.
I’m currently working an a private archive in Gower. I was cataloguing a magazine called The South Wales Observer from 1953 and as I flicked through the pages I found these marvellous shop adverts for the then newly built part of Swansea that was heavily bombed in ‘The 3 Nights’ Blitz’. Most of these businesses existed prior to WW2 and you can see how proud they are rising from the ashes by advertising in this quite prestigious magazine. They were too good to not share as it doesn’t get more relevant than this to my exhibition.
The only advert not from 1953 is The Thomas Thomas advert, which is from a marketing brochure for Swansea from 1971.